FOODBANK WA / NEVER-ENDING MEALS

Brand Launch Campaign

To launch NOM! – Foodbank’s new food-education program – we created the Never-Ending Meals range. A promotional sub-brand featuring nutritious, low-cost tinned foods such as Corn Kernels, Diced Tomatoes, and Chickpeas.

Instead of the usual single serving suggestion, each tin in the range has an extra-long label of healthy recipes that literally spill off the shelf. Showing that affordable staples can be a source of never-ending meal possibilities when mixed with the knowledge from NOM!

The Never-Ending Meals range was stocked on shelves to directly reach the increasing number of Western Australians in need of Foodbank’s support.

Art Direction