JETSTAR / SEEKING SANDMATES

Christmas Giveaway Campaign

Aussies don’t get to enjoy all the same Christmas traditions as our friends in the Northern Hemisphere (what with the lack of snow and all). But we do have plenty of sand…

Teaming up with Sam Cotton, we created a miniseries telling the tale of a lonely Sandman seeking some Sandmates to spend Chrissy with and invited Aussies to make some for him. The 10 best entries won $10,000 in Jetstar flight vouchers. A very Merry Christmas indeed.

And someone even got a tattoo of Sandman.

Art Direction

ENTER SANDMAN

THE SANDMAN WITH A PLAN

SANDMAN TRIES A NEW LOOK

SANDMAN GETS A PRESENT

SANDMAN’S SANDMATES

Trespassing

Encouraged

Please Make It Stop

Trespassing Encouraged Please Make It Stop

Trespassing

Encouraged

I Could Be So Much More

Trespassing Encouraged I Could Be So Much More

Trespassing

Encouraged

Was This All I Was Made For

Trespassing Encouraged Was This All I Was Made For

Next

RAC / CHANGE YOUR CONFIDENCE