MINI / CHEAT ON YOUR CAR
People can sometimes feel a sense of monotony in existing relationships and may look for something new, hoping to rediscover the fun they once had.
We encouraged people enjoying staycations or holidays (or even affairs) at luxury hotels to rethink their relationship with their car. When guests used the valet service at these hotels, they were discreetly handed a MINI-branded valet ticket, offering them the opportunity to cheat on their car by test driving a MINI Cooper S on their own terms for the duration of their stay.
Art Direction / Copywriting
CONCEPT ONLY (AWARD SCHOOL)